These terms are the agreement between you and [FYLL I: företagsnamn, org.nr ÅÅÅÅMM-XXXX] (“we”, “us”) about your use of Pitch — the web app, the installed app, and everything in them. By creating an account or using Pitch you accept them. If you are using Pitch on behalf of a club, you confirm you are allowed to accept these terms for that club, and “you” then means the club as well.
1. What Pitch is
Pitch is a planning tool for youth football coaches: a tactics board, a session and drill library, squad and match management, a schedule, parent communication, and the Mentor — an AI assistant that suggests sessions, drills and formations.
Pitch works offline and keeps a copy of your data on your device, syncing when you are online. It is a planning tool and nothing more. It is not a medical record, not a safeguarding register, and not a system of record for anything a governing body requires you to keep.
2. The Mentor
The Mentor produces suggestions. They are coaching ideas to react to, not instructions to follow, and they can be wrong, generic or unsuitable for your group. You are the coach: the session that gets run, and the safety of the players running it, are your judgement and your responsibility. Do not use the Mentor for medical, safeguarding or legal decisions.
The Mentor sends what you give it to our AI supplier. Exactly what is sent is listed in the privacy policy, and it is worth reading before you type a player’s name into a note.
3. Your account
- An account belongs to one person. Do not share it — invite the other coach to the team instead.
- You must be at least 16 years old to hold an account. Accounts for guardians are created through a team invitation and are held by the adult, not the child.
- Sign-in is by a one-time link or code sent to your e-mail address. Whoever controls that inbox controls the account, so keep it secure and tell us at once if it is compromised.
- You are responsible for what happens under your account.
- Give us an address you actually read. Service messages go there.
4. What is yours and what is ours
The data you put into Pitch stays yours. We claim no ownership of it. To run the service we need a limited licence to store it, copy it between your devices, back it up and show it to the people you have given access to — nothing beyond what operating the app requires.
Pitch itself — the software, the design, the name, the drill content we ship with it — is ours or our licensors’. You get the right to use it, not to copy, resell or rebuild it.
5. The data you record about other people
This is the clause that matters most, so it is written plainly.
- You decide what goes in. Player names, dates of birth, contact details, medical and general notes, photos, guardians, assessments — Pitch requires none of it. Each field is one you chose to fill in.
- You are the data controller for it, together with the club you coach for where that applies. We are your processor: we handle that data on your instructions and for no purpose of our own.
- You warrant that you are allowed to record it. That means you have a lawful basis under the GDPR for every category you enter, including any health information in a note, and — where the law or your club requires it — the guardian’s consent. You are responsible for telling players and guardians that their data is held in Pitch and how to reach you about it.
- Record only what you need. Do not use Pitch as a place to keep sensitive information that has nothing to do with coaching the team.
- Keep it current. Remove players who have left and data you no longer need. The app gives you the tools; the decision is yours.
6. Data processing
Where we act as your processor we will: process personal data only on your documented instructions (using Pitch as intended is that instruction); keep it confidential; apply the security measures described in the privacy policy; use only the sub-processors listed there and tell you before adding another; help you respond to requests from the people concerned and to a data breach; and delete or return the data when you close your account. A separate written data processing agreement is available on request — write to [FYLL I: din e-postadress].
7. How you may use Pitch
Do not:
- Upload anything unlawful, abusive, discriminatory or that you have no right to share.
- Record data about people who have nothing to do with your team.
- Try to reach data belonging to another coach, team or club, or probe the service for weaknesses without telling us first.
- Scrape, bulk-download, reverse engineer or resell the service or its content.
- Work around plan limits, rate limits or the sign-in system, or automate the Mentor to generate content at volume.
- Use Pitch to build a competing product.
8. Shared drills
When you publish a drill to the community library you make it visible to every signed-in Pitch user and you grant us and them a non-exclusive, worldwide licence to use, copy and adapt it inside Pitch. You confirm it is yours to publish. Do not include player names or anything personal in a published drill. We may remove anything that breaks these terms, and you may unpublish your own drill at any time — copies others have already taken stay theirs.
9. Plans, prices and payment
- Free — the basic tools for a single coach with one squad, with limits shown in the app.
- Coach Pro — for a coach or a small staff around one team: cloud sync, live match day, the full Mentor allowance and unlimited squad and library size.
- Club — for a club with several teams: everything in Pro for every team, plus club scheduling, the club playbook, parent accounts and multiple club admins.
What each plan includes is shown in the app and may change; a change that removes something material from a plan you are paying for will be announced in advance and you may cancel.
Paid plans are billed in advance for the chosen period until cancelled. Prices, currency and whether VAT is included are shown before you confirm, and payment is handled by our payment provider — we never see or store your card details. No charge can arise without a price being shown to you and you confirming it. Where a plan or a trial has been granted to you without charge, we may end or change it with reasonable notice. Cancelling stops the next renewal and leaves you on the plan until the paid period ends; we do not refund a period already started unless the law says otherwise. If you are a consumer in the EU you keep your statutory right to withdraw within 14 days of purchase, except to the extent you asked for the service to start immediately and it has been delivered. [PLACEHOLDER — review the payment and refund wording with the payment provider’s terms once billing is switched on.]
10. Availability and changes
We work to keep Pitch available and fast, but we do not promise it will never be down. We may change, add or withdraw features. If we withdraw something you rely on we will give you notice and, where we reasonably can, a way to get your data out. We may suspend the service or an account to protect it — for example during an attack, or where use is breaking these terms.
11. Ending it
- You can stop using Pitch at any time and delete your account from Settings. Export your data first — deletion is immediate and permanent.
- Deleting your account also affects shared data: club teams pass to another club admin, and a club whose only admin deletes their account is deleted with them. The app warns you before this happens; the detail is in the privacy policy.
- We may close or suspend an account that seriously or repeatedly breaks these terms, or where a paid plan has not been paid. Unless the breach makes it impossible, we will tell you first and give you a chance to put it right and get your data out.
12. No warranty
Pitch is provided as it is. We do not warrant that it will be uninterrupted, error-free, or fit for a particular purpose, and we do not warrant that the Mentor’s output is accurate, complete or appropriate for your players. Your data on your device is a copy, not a backup service — keep your own copy of anything you cannot afford to lose. The export in Settings is there for that.
13. Liability
We are not liable for indirect or consequential loss, lost data, lost profit, lost opportunity, or for anything arising from a decision you took on a coaching suggestion. Our total liability to you for any claim is limited to what you paid us for Pitch in the twelve months before the claim arose, or 1 000 SEK if that is more.
Nothing here limits liability that cannot be limited by law — including personal injury caused by our negligence, our gross negligence or wilful misconduct, and any mandatory consumer rights you have.
14. Your responsibility to us
If someone brings a claim against us because of data you recorded in Pitch without the right to record it, or because of content you published, you will cover our reasonable costs of dealing with it.
15. Changes to these terms
We may update these terms. The date at the top changes and the current version is always here. For a material change we will tell you in the app at least 30 days before it takes effect; if you do not accept it, stop using Pitch and delete your account before then. Continuing to use Pitch after a change means you accept it.
16. Law and disputes
Swedish law applies. Disputes are heard by Stockholms tingsrätt as the court of first instance. If you are a consumer, this does not take away your right to bring a case where you live, and you may take a dispute to the Swedish National Board for Consumer Disputes (ARN) or the EU online dispute resolution platform.
17. Contact
[FYLL I: företagsnamn, org.nr ÅÅÅÅMM-XXXX]
[FYLL I: gatuadress, postnummer, ort, Sverige]
[FYLL I: din e-postadress]